Free HR and ops software for your whole team.

All the benefits of AI for SMEs and solopreneurs, without the learning curve.

Leave, onboarding, and training, free for your whole team. No card, no per-seat fees. Add ticketing, a team layer, and a done-for-you website when you grow.

Scattered SaaS tools consolidated into one free Ctrl+Grow platform

> what we keep hearing

  • 01

    "I feel like I'm missing the AI train, and I have no idea what AI actually means for my business."

  • 02

    "I'm paying for tools nobody is using."

  • 03

    "Off-the-shelf SaaS never fits how we actually work. We end up back in spreadsheets."

  • 04

    "I want one place to log in, one bill, one team account."

Want the full picture first? Read the playbook on operational AI for SMEs .

> What's included with Ctrl+Grow?

Six benefits, one platform.

Start free with the live tools for your whole team. No card, no per-seat fees, no SaaS stacking.

The free plan works the same whether it's just you or a full team: leave, onboarding, and training for everyone. The paid plans add ticketing, the team layer, and a website built for you.

  • A custom corporate website

    We design and write your new website. Five to ten pages, professionally built, ready to launch. You own it and host it wherever you want.

  • Software you can use right away

    Hosted tools for the work your team does every week: leave, training, onboarding, ticketing. One login, one bill, unlimited seats included.

  • Software you can shape to your workflow

    The tools bend to how your business actually works, not the other way around. Use them as they ship, or have us configure and customize them to fit (a scoped add-on). No more going back to spreadsheets because a SaaS didn't fit.

  • Claude skills

    Reusable AI workflows the CG team builds and ships to your team. Sales call analysis, quote generation, P&L dashboard, invoicing, content drafting, post analysis. Your team uses them. Nobody writes prompts.

  • Curated training videos

    Short, applied AI training for SME owners and their teams: the best of what's out there, curated so the library stays current, plus videos on our own tools and how to use them. Not a 40-hour course grind.

  • Ask us anything

    Direct line to the Ctrl+Grow team when a workflow or AI question stumps you. A human answers. No support-ticket purgatory.

… and more added every month, as requested by our members.

> the plans

Start free. Upgrade only when you need more.

> What features does Ctrl+Grow have?

Live today, and growing every month.

The roadmap is member-driven: what we build next is what members ask for.

Available now

  • Leave management
  • Training
  • Onboarding
  • Support & ticketing
  • … and the rest of the membership.

Coming next

  • CRM, invoicing, timesheets
  • Tools for class-based businesses: scheduling, students, invoicing, teacher payroll
  • Marketing tools: SEO audit, writing in your voice, social posts, email campaigns
  • A growing library of AI skills and trainings
  • Codex support

> What does Ctrl+Grow handle for you?

Things members never have to do.

  • Learn Claude, ChatGPT, or any AI tool from scratch.

  • Write prompts.

  • Configure your own AI workflows.

  • Build custom integrations between tools.

  • Shop, compare, and trial SaaS tools every few months.

  • Train your team on AI.

  • Manage five different billing relationships and renewal dates.

  • Hire an AI consultant or fractional CTO.

  • Decide which AI tools to bet on (the platform makes the bet).

  • Maintain a website on the side.

  • Build your own onboarding flow, leave system, or CRM.

  • Sit alone with a problem you can't solve. We're one message away.

> How much does Ctrl+Grow cost?

Start free. Upgrade when you grow.

Free to start with no card, unlimited seats on every plan. Paid plans add ticketing, the team layer, and your own website. One flat price per company, never per user.

Start here

Free

$0 / forever

No card, unlimited seats

The live free tools for your whole team. Sign up and start today.

  • Leave management: requests, approvals, balances
  • Employee onboarding flows for every new hire
  • Training / LMS: courses and applied AI training
  • Unlimited seats, your whole team included
  • No card to start, free for as long as you want
Get your free plan
Most popular

Pass

$97 / month / company

One flat price, not per user

Adds ticketing and the team layer on top of everything free.

  • Everything in Free, plus:
  • Support ticketing with no per-agent fees
  • The team layer: roles, permissions, single login (SSO)
  • More tools added every month as they ship
  • Priority support from the Ctrl+Grow team
Get started
Best value

Pass Annual

$897 / year / company

Annual billing, includes a website

Everything in the Pass, billed yearly, plus your own website.

  • Everything in the Pass, plus:
  • Your own static website, optimized for SEO and GEO
  • You own it and host it anywhere
  • Billed annually
Get started

> Can Ctrl+Grow do the work for you?

When you want us to do more of it.

Members can go further than the subscription. Each step takes more off your plate. Scoped per job, members-only, priced to the work, not off a menu.

  • Customization

    We tailor a tool to you

    Want one of the tools shaped to how your business actually works? We customize it to fit your workflow, beyond what the shared platform does out of the box.

  • Managed instance

    We host and run it

    Outgrown the shared platform? We host and run a dedicated, customized instance, so you get your own without managing any of it.

  • Custom build

    We build it around you

    Need the software built around exactly how you work? We build it to fit. You can keep it running with us, or own the version we built for you.

Talk to us about it

Members get preferential pricing on all of it. Non-members can't access it at all.

A shield protecting Ctrl+Grow: free to start, nothing to refund

> Is there any risk in trying Ctrl+Grow?

Free to start. Nothing to refund.

No card, no commitment. Try every free tool with your whole team, leave, onboarding, and training, and keep it for as long as it's useful. Upgrade only if and when you need more.

> Why start with the free plan?

Start free today. Upgrade when you're ready.

Starting free is zero cost and zero risk. Your whole team gets leave, onboarding, and training today, with no card and no per-seat fees.

Upgrade to a paid plan only when you need ticketing, the team layer, or a website built for you. New tools ship every month, and free-plan users get the new free ones too.

Start free, upgrade as your team grows
Sophie Normand, co-founder of iLathys and Ctrl+Grow

> who's behind this

Built by Sophie Normand, co-founder of iLathys: the company behind fewStones, Authentic.ly, Storyboardhero, and Gwacamol.

Four businesses, all run with AI in the loop on almost everything. Ctrl+Grow is the version of that, packaged so other SME owners don't have to figure it out from scratch.

It's what we built to stop renting our own stack. Now we're sharing it.

Sophie Normand

Co-founder, Ctrl+Grow & iLathys

JC Bougle, co-founder of iLathys and Ctrl+Grow

JC Bougle is the other half of it: co-founder, and the one who's spent more than ten years building B2B growth through partnerships and channels.

Sophie builds the systems. JC makes sure the right people find them. When you book a call or scope a done-for-you build, he's usually who you'll talk to.

JC Bougle

Co-founder, Ctrl+Grow & iLathys

↗ JC on LinkedIn Ask us anything →

> before you ask

Questions we get a lot.

Which plan is right for me?

Start free. The free plan gives your whole team leave, onboarding, and training, with unlimited seats and no card required. When you need more, upgrade to $97 / month per company, which adds ticketing and the team layer (roles, SSO). The $897 / year plan (annual only) adds a done-for-you custom website on top. You only move up when you actually need the next layer.

I'm not technical. Will this actually work for me?

That's the whole point. You don't learn Claude or write prompts. Your team uses the tools, and when something stumps you, you ask us. The tagline is the promise: all the benefits of AI for SMEs and solopreneurs, without the learning curve.

Why not just use ChatGPT or Claude directly? I already pay for them.

ChatGPT and Claude are general-purpose assistants. Ctrl+Grow ships AI workflows already wired into your operations: leave, training, and onboarding today, with more tools added every month. You stop asking the AI to do things and start having tools that already do them.

Why not just use an all-in-one business suite?

Two reasons. Ctrl+Grow is flat: unlimited team seats at every tier, no per-seat math, and a real free plan to start. And the tools are built to be shaped to how your business works (download and customize, or have us configure them for you), not the other way around.

My team is 18 people. Am I going to get hit with per-seat pricing later?

No. You can start free at $0, and the paid plans are $97 / month or $897 / year per company. Seats are unlimited at every tier, no per-seat math, no surprise invoice as your team grows. One flat rate whether you have 5 people or 50.

What if my team doesn't actually use it?

Start on the free plan and find out at zero cost. There's no card and nothing to refund: give your team leave, onboarding, and training, and keep it for as long as it's useful. Only upgrade to a paid plan once the free tools have already earned their place.

Can I cancel?

The free plan is free with no commitment, so there's nothing to cancel. On the paid plans you choose monthly ($97) or annual ($897) per company, and you cancel anytime. No lock-in, no gimmick: you keep the free tools either way.

I'll wait until you have more tools.

There's nothing to wait for. The free plan is live today at zero cost and zero risk, so you can start giving your team leave, onboarding, and training right now. New tools ship every month and free-plan users get the new free ones too. Upgrade only when you actually need ticketing, the team layer, or a website.

How can SMEs adopt AI without hiring developers?

By using AI that ships already wired into a workflow, instead of buying a model and figuring out the build yourself. The skill you need stops being prompt engineering and becomes just using the tool, the same way your team already uses email. That is exactly how Ctrl+Grow is structured: the tools come configured, you can start free, and when something stumps you, you ask us instead of hiring for it.

What AI tasks should businesses automate first?

Start with the repetitive, rules-based work that eats time but needs no judgement: leave requests, onboarding steps, SOP delivery, follow-up tracking. These have clear inputs and outputs, so automation is reliable and the time saved is obvious within weeks. The free plan covers these first by design, so you see the payback before spending anything.

How much does AI implementation cost for SMEs?

Done piecemeal it adds up fast: a consultant retainer, a few AI SaaS subscriptions, and someone internal to glue it together easily runs five figures a year. Ctrl+Grow starts free with the core workflows, and the paid plans are a flat $97 / month or $897 / year per company, unlimited seats included, with the setup done for you.

How can AI reduce operational overhead in a small business?

It removes the manual coordination layer: chasing approvals, re-explaining the same process, copying data between tools, answering the same internal questions. That work does not disappear, it just stops needing a person to push it along. Ctrl+Grow targets exactly these overhead workflows so your existing team does more without growing headcount.

What repetitive tasks should SMEs automate first?

The ones a new hire would ask about in week one: how leave is requested and approved, how onboarding runs, where SOPs live, how follow-ups are tracked. They are repetitive, well understood, and low risk to automate, which makes them the safest place to start. These are the first workflows Ctrl+Grow sets up for you, free.

What AI tools should SMEs start with?

Not a pile of separate point tools, that is how the SaaS bill got out of hand in the first place. Start with tools tied to a real workflow you already run, that your team can use without training. The free plan is that starting point: a small set of operational tools, configured for your business, under one login.

How can businesses avoid SaaS overload?

Stop buying a new subscription for every problem and start consolidating workflows under tools you control. The test is simple: can this be one thing your team owns instead of five things you rent. Ctrl+Grow is built around that test, replacing a stack of subscriptions with one platform you can start free, download, customize, or have us run for you.

> one decision left

Stop renting your stack. Start running on AI.

Start free with leave, onboarding, and training for your whole team. No card, no per-seat fees. When you grow, add ticketing and the team layer at $97 / month, or a done-for-you website at $897 / year.

Free forever on the Free plan. No card, no per-seat fees.