> founding cohort · 50 seats

All the benefits of AI for SMEs, without the learning curve.

The Ctrl+Grow Membership gives SME owners custom AI tools, practical training, and a team to set it up for you. One subscription, your whole team, no SaaS stacking. The first 50 members join at the Founding rate.

Scattered SaaS tools consolidated into one Ctrl+Grow Membership

> what we keep hearing

  • 01

    "I feel like I'm missing the AI train, and I have no idea what AI actually means for my business."

  • 02

    "I'm paying for tools nobody is using."

  • 03

    "Off-the-shelf SaaS never fits how we actually work. We end up back in spreadsheets."

  • 04

    "I want one place to log in, one bill, one team account."

> what's in the Membership

Six benefits, one subscription.

Everything members get with the Ctrl+Grow Membership. One subscription, your whole team, no SaaS stacking.

  • A custom corporate website

    We design and write your new website. Five to ten pages, professionally built, ready to launch. You own it and host it wherever you want.

  • Software you can use right away

    Hosted tools for the work your team does every week: leave, training, onboarding, ticketing. One login, one bill, unlimited seats included.

  • Software you can download and customize

    Fork the tools and shape them to how your business actually works. Or have us configure them for you. No more bending your process to fit a SaaS.

  • Claude skills

    Reusable AI workflows the CG team builds and ships to your team. Sales call analysis, quote generation, P&L dashboard, invoicing, content drafting, post analysis. Your team uses them. Nobody writes prompts.

  • Training videos

    Short, applied AI training built for SME owners and their teams. Tied to the tools in the platform, not a 40-hour course grind.

  • Ask us anything

    Direct line to the Ctrl+Grow team when a workflow or AI question stumps you. A human answers. No support-ticket purgatory.

… and more added every month, as requested by our members.

> all in

Everything above, for the price of one decent SaaS subscription.

Founding rate: $597 per year, per company.

> features & roadmap

Live today, and growing every month.

The roadmap is member-driven: what we build next is what members ask for.

Available now

  • Leave management
  • Training
  • Onboarding
  • Support & ticketing
  • … and the rest of the membership.

Coming next

  • CRM, invoicing, timesheets
  • Tools for class-based businesses: scheduling, students, invoicing, teacher payroll
  • Marketing tools: SEO audit, writing in your voice, social posts, email campaigns
  • A growing library of AI skills and trainings
  • Codex support

> what you don't have to do

Things members never have to do.

  • Learn Claude, ChatGPT, or any AI tool from scratch.

  • Write prompts.

  • Configure your own AI workflows.

  • Build custom integrations between tools.

  • Shop, compare, and trial SaaS tools every few months.

  • Train your team on AI.

  • Manage five different billing relationships and renewal dates.

  • Hire an AI consultant or fractional CTO.

  • Decide which AI tools to bet on (the platform makes the bet).

  • Maintain a website on the side.

  • Build your own onboarding flow, leave system, or CRM.

  • Sit alone with a problem you can't solve. We're one message away.

> pricing

Founding rate, locked for life.

Unbeatable Founding Member rate.

First 50 only

The Founding Pass

$597 / year

Flat, per company. No per-seat pricing.

  • All six benefits in the Pass
  • Unlimited team seats, no per-seat fee
  • Founding rate locked for life, as long as you stay subscribed
  • First-in-line on every new module shipped

replaces

your HR / leave tool, your team training platform, your CRM, your AI consultant retainer, your marketing tools and agency, your custom-website build, and the rest of the stack you haven't gotten to yet.

After 50 members

The Ctrl+Grow Pass

$1,970

The public rate, once fully launched.

  • Same Pass, same six benefits, unlimited seats.
  • New members only. Founding Members keep their rate.
  • Cancel a Founding Pass = forfeit the Founding rate. No exceptions.
A shield protecting the Ctrl+Grow Pass: the 30-day use-it guarantee

> our promise

The 30-Day Use-It Guarantee.

Use Ctrl+Grow for 30 days. If your team hasn't actually started using at least two of the tools, email us and we'll refund the first month in full.

> how the Founding cohort closes

50 Founding Members. That's the cap.

Founding Members pricing of $597 / year is locked for the first 50 paying members.

Founding Members keep their rate for as long as they stay subscribed. No countdown timer, no fake scarcity. Just one number, one promise.

A grid of 50 Founding Member seats, most still open
Sophie Normand, co-founder of iLathys and Ctrl+Grow

> who's behind this

Built by Sophie Normand, co-founder of iLathys: the company behind fewStones, Authentic.ly, Storyboardhero, and Gwacamol.

Four businesses, all run with AI in the loop on almost everything. Ctrl+Grow is the version of that, packaged so other SME owners don't have to figure it out from scratch.

It's what we built to stop renting our own stack. Now we're sharing it.

After running four businesses with AI in the loop, the SaaS bill became the obvious next thing to fix.

↗ Sophie on LinkedIn
JC Bougle, co-founder of iLathys and Ctrl+Grow

JC Bougle is the other half of it: co-founder, and the one who's spent more than ten years building B2B growth through partnerships and channels.

Sophie builds the systems. JC makes sure the right people find them. When you book a call or scope a done-for-you build, he's usually who you'll talk to.

↗ JC on LinkedIn Ask us anything →

> before you ask

Questions we get a lot.

I'm not technical. Will this actually work for me?

That's the whole point. You don't learn Claude or write prompts. Your team uses the tools, and when something stumps you, you ask us. The tagline is the promise: all the benefits of AI for SMEs, without the learning curve.

Why not just use ChatGPT or Claude directly? I already pay for them.

ChatGPT and Claude are general-purpose assistants. The Pass ships AI workflows already wired into your operations: leave, training, onboarding, CRM, invoicing, marketing. You stop asking the AI to do things and start having tools that already do them.

Why not just use an all-in-one business suite?

Two reasons. The Pass is flat: unlimited team seats included, no per-seat math. And the tools are built to be shaped to how your business works (download and customize, or have us configure them for you), not the other way around.

My team is 18 people. Am I going to get hit with per-seat pricing later?

No. The price is $597 per year, per company. Seats are unlimited at every stage, no per-seat math, no surprise invoice as your team grows. One flat rate whether you have 5 people or 50.

What if my team doesn't actually use it?

Use Ctrl+Grow for 30 days. If your team hasn't actually started using at least two of the tools, email us and we'll refund the first month in full.

Can I cancel?

Yes, anytime. One catch: cancelling a Founding Pass forfeits the Founding rate. Re-subscribing later pays the then-current public rate.

I'll wait until you have more tools.

Founding Members are locked in at $597 / year for life, on every module we ship: CRM, invoicing, marketing, everything after. Joining now is strictly better than joining later, forever, on the same product.

How can SMEs adopt AI without hiring developers?

By using AI that ships already wired into a workflow, instead of buying a model and figuring out the build yourself. The skill you need stops being prompt engineering and becomes just using the tool, the same way your team already uses email. That is exactly how The Ctrl+Grow Pass is structured: the tools come configured, and when something stumps you, you ask us instead of hiring for it.

What AI tasks should businesses automate first?

Start with the repetitive, rules-based work that eats time but needs no judgement: leave requests, onboarding steps, SOP delivery, follow-up tracking. These have clear inputs and outputs, so automation is reliable and the time saved is obvious within weeks. The Pass covers these first by design, so you see the payback before touching anything fuzzier.

How much does AI implementation cost for SMEs?

Done piecemeal it adds up fast: a consultant retainer, a few AI SaaS subscriptions, and someone internal to glue it together easily runs five figures a year. The Ctrl+Grow Pass replaces that with one Founding rate of $597 / year, unlimited seats included, with the setup done for you.

How can AI reduce operational overhead in a small business?

It removes the manual coordination layer: chasing approvals, re-explaining the same process, copying data between tools, answering the same internal questions. That work does not disappear, it just stops needing a person to push it along. The Pass targets exactly these overhead workflows so your existing team does more without growing headcount.

What repetitive tasks should SMEs automate first?

The ones a new hire would ask about in week one: how leave is requested and approved, how onboarding runs, where SOPs live, how follow-ups are tracked. They are repetitive, well understood, and low risk to automate, which makes them the safest place to start. These are the first workflows The Ctrl+Grow Pass sets up for you.

What AI tools should SMEs start with?

Not a pile of separate point tools, that is how the SaaS bill got out of hand in the first place. Start with tools tied to a real workflow you already run, that your team can use without training. The Ctrl+Grow Pass is that starting point: a small set of operational tools, configured for your business, under one subscription.

How can businesses avoid SaaS overload?

Stop buying a new subscription for every problem and start consolidating workflows under tools you control. The test is simple: can this be one thing your team owns instead of five things you rent. The Ctrl+Grow Pass is built around that test, replacing a stack of subscriptions with one Pass you can download, customize, or have us run for you.

> one decision left

Stop renting your stack. Start running on AI.

The Founding Membership is $597 per year, per company, locked for life, with unlimited seats included. Protected by the 30-Day Use-It Guarantee. Closes at 50 members.

Founding rate locked for the first 50 paying members.